If I told you that Pointon was the best thing since sliced bread, I’d probably be lying to you. I mean let’s face it, at this point, not many business ideas are original, we recycle the same business ideas over and over again.
The magic is in doing it better than your competitors and so, you look at things like improving customer service, improving your product, making your brand look better as well as marketing it better. Your part is in deciding which part of the business industry you’d like to have a bite in.
The reason the following questions were important is, they form a part of our brand identity. They guide what our values would be, who we are, what we do, why we do what we do, how we market ourselves and where we would spend most of our time.
These are just SOME of the hard question I had to answer to help us stay true to this brand identity:
1. Why should you use Pointon to market your property instead of other existing platforms?
During the rebuild of our site, for the 100th time, we thought, why would anyone want to leave the platforms they are used to, to use this website that is new and not many people know about?
The point is, we don’t want you to stop using those platforms, other platforms require you to go to their websites to view listings, but with billions of people on social media, we thought why not bring the listings to where these billions of people are – Social Media. We incorporate your listings into their timelines as they scroll past their feeds on a daily.
We do this in a seamless way through our Facebook Group, which I totally recommend that you join. We also do this with the aid of our other social media platforms.
Social media marketing has a 100% higher lead-to-close rate than outbound marketing; it only makes sense to take advantage of these numbers. The point is to do it right, and that is where our focus is on, doing it right!
2. Who do you do it for?
We have a passion for people, and more so black men and women. We put together this platform to allow you to discover black estate agents and black homeowners.
3. What will your website do?
This was a tough one. At first, i wanted a website that had a lot of fancy features, but I eventually decided to strip the whole website bare, rebuilt it to a simple site that communicated our work effectively, and we let the submitting of listings to be done on Facebook instead.
This is a platform I’m literally growing right before your eyes and in the end, we can get to reflect on what worked and what didn’t. We are not where we want to be yet. But that does not mean we should wait until then to share our story. Many of us are not celebrating and sharing our small victories because we’re waiting for that big success story. It shouldn’t be that way.
Thank you for reading this article. Please share it and like our Facebook Page.
Talk to you soon.